Embrace a sustainable lifestyle with Plastic-Free July

Children sitting on a sofa surrounded by presents wrapped in Curlicue gift wrap


Plastic-Free July, an annual movement that encourages individuals to reduce their plastic consumption, has gained significant traction worldwide since its inception. It was created in 2011 by Rebecca Prince-Ruiz and a small team in Western Australia, with the aim of raising awareness about the environmental impact of single-use plastics and promoting a shift towards sustainable alternatives. Over the years, Plastic-Free July has grown into a global phenomenon, inspiring millions of people to make a positive change for the planet.

Why should we care about going plastic-free? The answer lies in the dire consequences of plastic pollution on our environment, wildlife, and human health. Plastic waste takes centuries to break down, resulting in massive accumulations in landfills and oceans. Marine life suffers immensely, with numerous creatures becoming entangled or mistaking plastic for food, leading to injury and death. Moreover, microplastics have infiltrated our food chain, posing potential health risks.

By participating in Plastic-Free July, individuals can learn how to go plastic-free in their everyday lives and contribute to a cleaner, healthier planet. The campaign offers a unique opportunity to challenge our reliance on single-use plastics and discover sustainable alternatives. Through small, manageable changes, such as using reusable shopping bags, water bottles, and food containers, we can significantly reduce our plastic footprint.

Here at Curlicue, we advocate for sustainable living, with our ethos of simple swaps. Curlicue recognizes that making drastic changes overnight can be overwhelming, so instead we promote the idea of making manageable, small changes that add up over time. By embracing this philosophy, individuals can gradually transition to a plastic-free lifestyle without feeling overwhelmed or discouraged.

Curlicue believes that by adopting sustainable habits, we can make a real difference in reducing plastic waste. Through their range of gift wrap products, they empower consumers to make conscious choices when it comes to choosing the gift wrap they buy.

Curlicue’s plastic-free gift wrap is an innovative alternative to traditional wrapping paper and showcases their commitment to environmental consciousness. Curlicue's gift wrap is made from 100% recycled materials, free from plastic and other harmful additives by using vegetable ink. By using Curlicue's gift wrap, individuals can celebrate special occasions while minimising their impact on the environment. Learn more about our gift wrap here.

Plastic-Free July, just as Curlicue's ethos of simple swaps, serves as a catalyst for change. By participating in this global movement, individuals can gain knowledge, inspiration, and support from a community of like-minded individuals striving towards a common goal. Sharing tips, success stories, and challenges during this month-long campaign fosters a sense of camaraderie and reinforces the notion that everyone's efforts matter.

Plastic-Free July has become a powerful force in raising awareness about the impact of plastic pollution, you can find helpful resources on their website. Going plastic-free is essential for the health of our planet, wildlife, and ourselves. By participating in this movement, individuals can learn practical strategies to reduce their plastic consumption and embrace sustainable alternatives with the hope of making longer lasting lifestyle changes once Plastic-Free July ends.

Curlicue's ethos of simple swaps highlights the importance of making manageable changes in our daily lives, while their sustainable gift wrap serves as an excellent example of their commitment to eco-conscious practices. Together, we can make a significant difference by taking small steps towards a plastic-free future.

Take a look at Curlicue plastic-free gift wrap here.

Are you a retailer or brand that wants to stock plastic-free wrapping paper? Find out how we can help you here.

Want to learn about simple swaps? Check out our simple eco swap blogs