Beautiful gift wrap. Saving the Earth.
Who we are
Hema Chauhan founded Curlicue in 2019 after another Christmas Day finished with huge bin bags filled with plastic-coated, unrecyclable wrapping paper.
Unhappy with the environmental impact of giving gifts, Hema began to look for environmentally friendly, beautiful gift wrap with a low carbon footprint.
With Kraft Paper the only way to make a difference with wrapping paper, Hema decided to make her own beautifully designed, eco-friendly wrapping paper.
Curlicue products are comprehensively eco-friendly. We consider the wider impact of gift wrap, from the carbon footprint to the type of ink and beyond. Find out more about our products below.
Our gift wrap is made from 100% recycled uncoated paper and printed with vegetable ink which makes it vegan. All our products are plastic-free, and completely recyclable.
Our products are made in the UK and all our prints are bespoke designs exclusive to Curlicue.
All of our products are delivered to you in recyclable, sustainable packaging too.
Why does it matter?
Human beings are responsible for the climate crisis due, mainly, to our consumption of fossil fuels. Fossil fuels are used to move us around and create our everyday items, like plastic.
If we don't make a serious change, we're going to lose our planet and future generations to climate change.
During the festive season alone, in the UK, we throw away 277 miles of wrapping paper. That 100 million rolls!
Most wrapping paper is coated in plastic or glitter, meaning you can't recycle it, and it ends up in a landfill - often outliving the gift you've given.
Simplifying the simple swap
Simple swaps are at the core of our mission. A simple swap is an easy everyday change you can make from a harmful product to an earth-friendly one. Whether that's cleaning products or wrapping paper, the simple swap is a great way for you to have a positive environmental impact.
If you're looking for a bespoke print for your brand or outlet and want a sustainable, environmentally friendly option, we offer a bespoke printing service on our eco-friendly wrapping paper.
Get in touch with our team to find out how we can help you with the perfect gift wrap for your business or brand.
About our founder
Our founder Hema Chauhan is as an avid gift giver, as you would expect! Having grown increasingly frustrated with the lack of eco-friendly gift wrapping products available, Hema decided to create the solution she sought after herself, and so created Curlicue.
Before launching Curlicue, Hema worked in the marketing industry. As a BAME female entrepreneur Hema enjoys sharing her knowledge with entrepreneurs. For media enquiries please get in touch.