Beautiful gift wrap. Saving the Earth.

Who we are

Hema Chauhan founded Curlicue in 2019 after another Christmas Day finished with huge bin bags filled with plastic-coated, unrecyclable wrapping paper.

Unhappy with the environmental impact of giving gifts, Hema began to look for environmentally friendly, beautiful gift wrap with a low carbon footprint.

With Kraft Paper the only way to make a difference with wrapping paper, Hema decided to make her own beautifully designed, eco-friendly wrapping paper.

Curlicue products are comprehensively eco-friendly. We consider the wider impact of gift wrap, from the carbon footprint to the type of ink and beyond. Find out more about our products below.

Our products

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Why does it matter?

Simplifying the simple swap

Read our blogs on simple eco swaps


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About our founder